STRATEGI PENGEMBANGAN KAMPUNG RAJA PRAILIU SEBAGAI DAYA TARIK WISATA BUDAYA DI KABUPATEN SUMBA TIMUR

Abstract

This study aims to determine the potential for cultural tourism in Raja Prailiu Village and strategies for developing tourism potential. This study uses a qualitative method. The results showed that the potential for cultural tourism in Raja Prailiu Village are traditional ceremonies, community life systems, historical heritage, arts and crafts of the community. The results of the SWOT analysis formulated a strategy for developing the tourist attraction of Kampung Raja Prailiu, among others; 1) Increase promotional activities, 2) Build mediation between the Matoalang and Praikaraha tribes, 4) Establish a tourism management unit, 5) Design a master plan for the development of the Prailiu Traditional Village tourism object, 6) Increase human resource capacity through community empowerment patterns, 7) Re-invigorate planting coloring plants, 8) Establish a tourism management unit, 9) Increase the capacity of two groups of craftsmen, 10) Increase the understanding of customs and culture among the younger generation, 11) Increase knowledge about the tourism industry, 12) Facilitate cooperation and partnerships, and 13 ) Open a green open areas in the surrounding environment and in the location of the Rihi Eti stadium.